There are certain supplies, resources, and materials all businesses need in order to function successfully. From a laptop or a PC, internet service, a phone, a desk (or table) and a chair, to basics like paper, pens, and an office copier, all of these items are necessary and integral to being able to provide exceptional customer service, collaborate with and develop staff, and/or market your products and services. Remove even one of these from the list, and you’ll be adding unnecessary stress and more work to your operation. While each of these products and services are important for their own reasons, an in-house copier, in particular, enables you to provide great customer service, inspire your staff, and increase awareness of your brand. Here are 3 tips to consider when purchasing or leasing an in-house office copier:
Double Your Estimated Total Output
Although you may be currently running just a few copies per week of important papers or documents (because you have to go to your local print shop to do that), once you have an office copier on-site, your printing volume should increase. Why? Having an office copier within reach will inspire you to be more creative and proactive with your marketing initiatives. You can print newsletters for your staff and/or clients, create flyers, and make copies of the day’s specials. The marketing collateral you can design with your office copier is limitless. So, you’ll want to make sure that whatever office copier you choose is perfect for running more copies than you currently do now.
Get a Color Copier
You’ll never want to print your marketing collateral in black ink only. Why should you when you can have at least some splash of color on the page(s) you design? While you can certainly print your in-house papers and documents in black, one of the important reasons to invest in an office copier is to be able to use it to help expand your business, motivate your staff, and promote your company. You’ll want to do that (and you’ll do that more effectively) by having the option to print in full color!
Choose a Multi-Use Office Copier
An office copier is not a piece of equipment you purchase once a month, it’s an investment over a long term, so it’s important and smart to get what you’ll need, want, and love from the get-go. Choosing a multi-function copier that can scan, print, fax, collate, staple, and fold will save you money, time, and hassles in the long run. The more you can do right at your location, the less you’ll have to pay an off-site print shop to do. If there will be more staff members using your office copier besides you, all the more reason to select one that is multi-use. While you may never need to scan documents, maybe your HR Director does need to do that. The more photocopying features your office copier provides, the more value the copier will add to your business.
Depending upon the type of local business you run, an office copier can be one of the biggest investments you’ll make in an office space. The good news is – if you embrace all of its capabilities and use it to promote your business and your company’s specials, products, and services, it will pay for itself! Whether you are considering buying or leasing one copier for your business, or want to invest in several for multiple locations, you’ll want to choose copiers that will inspire you to provide information to your customers, highlight your employees, and increase brand awareness. A basic desktop black-ink-only printer can’t do that.
