Desktop Printers Not Always the Best Option
It is important to note that when researching the projected page yields of any given printer cartridge these yields are almost universally based on the assumption that the average printed page has only 5% page coverage with 95% of the page left blank. Therefore, if you are printing photos or full color brochures with the image covering the entire page you can expect to receive just 1/20th of the projected 5% yield resulting in extremely high costs of each printed page. It is not an exaggeration to note that if you are printing documents that are full page coverage you may be spending as much as $1.00 a page or more just to cover the costs of replacement print cartridges.
If paying $1.00 a page have you asking if there is a better solution then read on; In the event that your company prints a significant volume of color marketing materials you may want to consider a Konica Minolta color copier/printer/scanner. Unlike desktop printers most business copier-printer-scanners don’t require you to purchase replacement ink or toner cartridges.
With business copiers you generally have a monthly lease that includes an all-inclusive service and supply agreement that provides everything other than paper. In most cases with a Konica Minolta color copier you’re all-inclusive service and supply agreement has a cap on the total cost to produce a printed page regardless of the page coverage/page density of the printed pages being produced. In the previous paragraph we have stressed the fact that if you are printing materials with full page coverage on a desktop printer you can be looking at a cost of $1.00 a page or more. With the Konica Minolta business color copiers you will likely have a cap of 6 or 7 cents a page which includes all toner and all other parts, supplies and service necessary to produce your materials. Not only will a Konica Minolta color copier/printer/scanner give you a low, fixed cost for each printed page, it will also provide a faster print speed, superior image quality, wider variety of paper sizes and card stocks and a huge array of features to enhance your efficiency. If you’re printing color marketing materials on a desktop printer it may behoove your company to consider other options therefore contact us.
Frequently Asked Questions
Why should I avoid printing marketing materials on desktop printers?
Printing marketing materials on desktop printers can lead to unexpectedly high costs due to the price of ink/toner cartridges. Full-page coverage significantly reduces the page yield of cartridges, resulting in much higher costs per page than anticipated.
What is the typical page yield assumption for printer cartridges?
Printer cartridge page yield projections are often based on the assumption of 5% page coverage, leaving 95% of the page blank. However, printing photos or full-color brochures with complete page coverage drastically reduces the actual yield, leading to higher costs.
Is there a more cost-effective solution for printing marketing materials?
Yes, considering a Konica Minolta color copier/printer/scanner for printing marketing materials can be a cost-effective alternative. Unlike desktop printers, these devices typically operate under a monthly lease with an all-inclusive service and supply agreement, significantly reducing per-page costs.
How does a Konica Minolta color copier/printer/scanner reduce printing costs?
With a Konica Minolta color copier, businesses benefit from a fixed cost per printed page, usually capped at 6 or 7 cents. This includes all toner, parts, supplies, and service, regardless of page coverage. It offers faster print speeds, superior image quality, and a wider variety of paper sizes and stocks.
What are the advantages of using a business copier over a desktop printer?
Business copiers provide cost-efficient printing solutions with inclusive service agreements. They offer faster speeds, better quality, and more versatility in paper handling and finishing options, making them ideal for producing marketing materials.
How does a fixed cost per page benefit businesses?
A fixed cost per page ensures predictable printing expenses, allowing businesses to budget more effectively. With a Konica Minolta color copier, businesses can avoid unexpected costs associated with desktop printers and maintain control over printing expenses.
What features make Konica Minolta color copiers suitable for businesses?
Konica Minolta color copiers offer advanced features such as faster print speeds, superior image quality, and a wide range of paper handling capabilities. Additionally, they provide efficient scanning and copying functionalities, enhancing overall productivity.
Are there additional benefits to using business copiers for marketing materials?
Yes, business copiers offer a comprehensive solution for producing marketing materials, including faster production times, better print quality, and reduced maintenance hassles compared to desktop printers.
How can I explore alternatives to desktop printers for marketing materials?
To learn more about the benefits of using a Konica Minolta color copier for marketing materials and how it can save your business money, contact us for personalized assistance and expert advice.
Why should businesses consider alternatives to desktop printers for marketing materials?
By exploring alternatives like Konica Minolta color copiers, businesses can optimize printing efficiency, reduce costs, and enhance overall productivity. Contact us to discover how we can help your business thrive with smarter printing solutions.
