The color printer that we see today has by far outshone other kinds of printing devices used in the past. For many matured businesses there was a time when full-color mailings took lengthy periods and high-end equipment to be produced, therefore it was seen as too expensive and complicated to consider. This along with several other steps within the production process ultimately inflated costs which in turn discouraged many businesses from using this concept.
Times have definitely changed and the use of the latest technology allow this form of printing to take center stage. This is mainly because color printing has since developed and is now more advanced than ever before. These efficient techniques that have allowed for faster and cheaper production are affordable and accessible to businesses large and small.
1. Fast – Konica Minolta Bizhub C224 Color Copier Printer Scanner
One of our entry-level models will suit the needs of a business looking to increase their productivity and efficiency with a reliable printer.
- 22 Pages per minute in Color or Black
- 80 Pages per minute network scanning in color or black
- 2 x 500 Sheet Paper Drawers handle 12” x 18” paper up to 90lb card stock
- Paper Drawers handle 12” x 18” paper up to 90lb card stock
2. Faster – Konica Minolta Bizhub C364 Color Copier Printer Scanner
One of mid-range printer touts some pretty impressive specs.
- 36 Pages per minute in Color or Black
- 80 Pages per minute network scanning in color or black
- 2 x 500 Sheet Paper Drawers handle 12” x 18” paper up to 90lb card stock
- Paper Drawers handle 12” x 18” paper up to 90lb card stock
3. Fastest – Konica Minolta Bizhub C554 Color Copier Printer Scanner
Our top of the line printer will take your office to the next level.
- 55 Pages per minute in Color or Black
- 80 Pages per minute network scanning in color or black
- 2 x 500 +1 x 1,000 + 1 x 1,500 Sheet Paper Drawers + 150 Sheet Bypass
- Paper Drawers handle 12” x 18” paper up to 90lb card stock
Don’t see a printer that suits your specific office needs? Check out all our new color printers.
Businesses now have the ability to transform and personalize most of their material (Presentations, Invoices, business cards, brochures, memorabilia etc). Apart from the usual dull, black and white used when printing advances in printing technology have made color the preferred option for businesses that want to develop a more engaging customer experience.
Modern day companies now have the ability to personalize brands and deliver exceptional value to existing and potential customers. This is achieved by incorporating vibrant and creative presentations, invoices and other types of business materials. Optimized digital inkjet features for speed and higher printing quality gives you the chance to print in digital color at a fraction of the cost when compared to older printing methods.
Color Printing Systems
To give an idea of its efficiency take for instance today’s leading inkjet printing systems. These systems are designed to pre-coat paper in areas only where color ink will be applied. This means businesses are able to achieve the highest quality results even with the use of standard stock paper and enjoy printing speeds of up to 30 ppm.
Color statement printing was a lengthy prolonged process that consisted of separate pre-printing work which generated much waste and required the use of several systems, lots of material and production space which could obviously drain or put pressure on any company’s budget.
This has obviously become a thing of the past as up-to-date digital printing systems merge monochrome and color printing into a streamlined process through one system, giving flow to the production of business material without delay and expense. Color logos, transactional data and forms are printed in a single pass.
Additionally businesses can also incorporate varying personalized features to ensure that each customer’s experience is unique. As a matter of fact it requires no extra time or effort and businesses are able to save money by reducing pre-printed inventories, color inserts and other related costs.
New and updated color printers can really help to upgrade, expedite and promote your company’s brand, products or services. Given all the exceptional benefits that color printing offers businesses should see this as an ideal opportunity to enhance or promote their brands in a cost effective and proficient manner while at the same time staying up to par with the latest forms of technology. Contact us for more information.
FAQ: Color Printers and Digital Printing Technology
What should I consider when choosing a color printer for my business?
When selecting a color printer, it’s important to evaluate printing speed, print quality, and total cost of ownership. Modern businesses need printers that can handle high volumes quickly. For instance, the Konica Minolta Bizhub C224 can print up to 22 pages per minute in color, making it ideal for efficiency. Consider factors like ink costs, paper handling, and maintenance to avoid hidden expenses. Remember, newer printers are optimized for both speed and quality, providing better results at lower costs compared to older models.
How do color printers enhance a company’s brand image?
Color printers allow businesses to produce vibrant and high-quality marketing materials in-house. With digital inkjet technology, you can print logos, brochures, and presentations that stand out, creating a more engaging customer experience. Studies show that people are 70% more likely to remember a brand if color is used in its printed materials, which directly impacts customer retention and brand loyalty.
Is leasing a color printer more cost-effective than buying one?
Leasing a color printer often provides flexibility and cost savings for businesses that need advanced features without the upfront cost of purchasing. According to a Keypoint Intelligence study, leasing can reduce costs by up to 40% over time because it includes maintenance, updates, and support. This is ideal for businesses with changing printing needs, allowing for upgrades without significant financial commitment.
How does digital color printing reduce production waste?
Digital printing technology has revolutionized efficiency by streamlining the printing process. Previously, color statement printing involved pre-printing work that generated a lot of waste. Modern printers, such as Konica Minolta Bizhub models, print both monochrome and color in a single pass, significantly reducing material waste and cutting down on pre-printed inventory costs. This not only benefits the environment but also slashes production expenses.
Can small businesses benefit from color printing technology?
Absolutely! While color printing used to be expensive and exclusive to large companies, advancements have made it accessible to businesses of all sizes. Today’s compact models, like the Bizhub C224, offer affordable high-quality printing for small businesses. This allows even startups to produce professional marketing materials without outsourcing, saving both time and money.
What is the impact of color on printed marketing materials?
Color enhances communication. Studies by Xerox reveal that color printing can increase attention by 82%, improve comprehension by 73%, and boost sales by up to 80%. When applied to marketing materials like flyers, catalogs, and business cards, this makes a significant difference in customer engagement and sales conversions.
What are the environmental benefits of using modern color printers?
Newer color printers are designed with energy efficiency in mind. Many of today’s printers, such as the Bizhub C364, feature low power consumption modes and eco-friendly ink options. In addition, by reducing paper waste through more efficient printing processes, businesses can lower their environmental footprint while saving on operational costs.
How has inkjet technology improved color printing speed?
Inkjet printers have drastically improved over the years, offering faster speeds without compromising quality. The Konica Minolta Bizhub series can print up to 55 pages per minute, depending on the model. Digital printers now have optimized inkjet features that allow for faster drying times and sharper images, making high-speed printing practical for daily business needs.
What long-term benefits do businesses gain from investing in color printers?
In the long run, investing in a high-quality color printer can significantly enhance your company’s productivity and branding efforts. The ability to print in-house reduces outsourcing costs and allows for more control over the production of marketing materials. Plus, using vibrant, eye-catching colors helps create a more professional image, fostering customer trust and loyalty. According to PrintWeek, businesses using color printing see a 25% increase in customer response rates.
What type of paper is best for digital color printers?
When printing in color, paper type plays a crucial role in the final output quality. For example, 80-90 lb cardstock is ideal for printing marketing materials like brochures or business cards due to its sturdiness and professional finish. Many printers, like the Bizhub C224, are designed to handle heavy-duty paper without compromising speed or print quality. For everyday office use, standard 20-24 lb paper works well, while glossy paper is best for photo-quality prints.
