Winery Tasting Rooms generally have numerous printed marketing pieces representing special events, club member offerings, tasting room flight menus, order forms and various other marketing pieces. Much of this printed information is constantly changing and being updated so it’s not always cost effective to have large batches of printed materials produced by a commercial printer because these printed materials can quickly become obsolete. There is a great solution to address the need of printing tasting room materials without incurring the cost that arises when printed materials become outdated. Many wineries have turned to multifunction color copiers that have the ability to store commonly needed marketing pieces on the hard disk drive of the copier where tasting room employees can print them in short run quantities without even needing access to a computer.
The key benefits of storing commonly used marketing materials on the disk drive of the in-house color copier is it allows any employee of the winery to print current, up to date marketing pieces in whatever volume is needed. These materials can be printed in just seconds and cost the winery only pennies for each color marketing sheet. Tasting Room employees can access and print all of the necessary marketing materials without even having access to a computer and without needing to know how the copier/printer works. They simply access a screen on the copiers LCD Display where they can view named, thumbnail images of the available marketing pieces. Employees can touch the file that they wish to print, select the quantity on the 10 keypad and hit the start button. By empowering their employees to print on demand there is no need for wineries to pre-print large volumes of materials and run the risk that these materials become obsolete as the wineries offerings and information changes.
Not only does this print on demand solution eliminate the need to print more pieces than necessary at any given time but it also allows Tasting Rooms to edit and update their information as frequently as possible increasing the efficiency of their marketing materials. Because the marketing pieces are stored on the hard drive of the copier along with all of the necessary print setting the potential for human error is virtually eliminated. Even an employee that is relatively unfamiliar with computers or copier print setting is able to print any necessary materials while being assured of getting the best results each and every time because the optimum features and quality settings are saved along with the image file. Tasting Rooms that want to manage usage and costs can set up their color copier so that any employee accessing the copier will be asked to enter their numeric employee user code. Wineries can then track the print output for each employee.
5 Benefits of Print on Demand Marketing Materials
- Avoid the cost of obsolete pre-printed materials by printing only what’s needed day to day
- Update marketing materials as often as necessary because you can always update the saved file
- Provide Tasting Room employees access to produces all marketing materials even on weekends
- Print order forms and marketing materials without having to access a computer
- Track marketing material costs and usage for each employee
