Konica Minolta Copiers for Wineries and Restaurants

Whether you own one of the many historic wineries in the area, or you’re at the helm of a popular restaurant in the community, you know that running a business in an industry that has daily specials, weekly events, and fabulous seasonal festivities requires a unique ability to be constant and creative with your time-sensitive promotions and marketing initiatives. As a result, there is no other industry that demands or makes better use of an in-house copier than the hospitality industry.

Here are some of the many advantages of having a Konica Minolta full-color copier at your winery or restaurant:

Benefit #1: Print each day’s specials ~ each day!

If you had to drive to a print shop every time you changed the appetizer, cocktail, or wine special of the day, you wouldn’t do it. Instead, you’d simply hope that your wait staff remembered to promote the day’s specials or that your customers would notice the little chalkboard on the wall with the specials listed. With an in-house Konica Minolta, you can take a picture:

• of the Happy Hour beverage on special,
• of the new appetizer being launched, or
• of the recommended bottle of wine for the day,

and then print those uniquely-designed flyers and slip them into the dinner menu, the cocktail menu, and/or the wine list. At the end of each day, the full-color, cool specials can be carefully removed from behind their plastic protective covering and saved for next week or another day. Providing customers with a visual image of something mouth-watering and delicious will inspire them to try it!

Benefit #2: Print just what you need ~ nothing more, nothing less!

Try stopping by the local print shop and asking for 22 copies of a full-color flyer and see how long it takes and how much it costs. In the long run, the fee and time involved in outsourcing your printing needs will outweigh what it would cost for you to print the pieces in-house yourself. If you only need 8 copies of a flyer, just print 8. With an in-house copier at your winery or restaurant, you have total control over the quantity of copies being produced. As a result, there’s never a waste of paper, ink, or time! You’re being conservative, frugal, and environmentally-friendly all in one!

Benefit #3: Fix that typo ~ that cocktail is $9.95, not 95¢

Mistakes happen; however, when you pick up a packet of promotional flyers that you custom ordered from your outsourced printer, those mistakes will cost you double to fix them and rerun the copies. With an in-house copy machine at your winery or restaurant, fixing the typo is no big deal. It can be taken care of in a few minutes without any downtime or having to send one of your staff members out to pick up the new copies.

Benefit #4: Educate your customers’ taste buds ~ one tasting room event at a time

Creating informative, little, full-color, take-home booklets to distribute to your guests at your next tasting room event will not only help them to garner a better understanding of what they’re enjoying, but also serve as cool keepsakes to remind them to come back soon and try your tasting bar again! Whether your tasting room features sauvignon blanc, pinot noir, chardonnay, or rare champagne, printing informative booklets makes the event both educational and enjoyable!

Benefit #5: Create monthly calendars ~ a month in advance

If you book a band, a duet, or a jazz trio to play at your establishment next month and they cancel ~ no big deal. Book another entertainer in that time slot and simply reprint the new month/calendar in-house. With a Konica Minolta copier physically at your location, you can easily design and print each month’s events, specials, and parties and distribute them weeks in advance. With an in-house printer, you’ll never have too many monthly flyers, and you’ll never run out.

Benefit #6: Design posters and big photos ~ for your customers and your walls

If you opt for the a Konica Minolta Bizhub for your winery or restaurant, you’ll be able to hold paper sizes up to 12×18” and up to 90lb cardstock ~ enabling you to create keepsake posters for your customers (of their private parties at your establishment)! Snap a photo of the group and, while they are enjoying the appetizers and cocktails, have a trained staff member transform that photo into an eye-catching poster! If you want to give the printed posters away to your guests, you could easily increase your rates slightly to cover the cost, or ~ you could give the guests the option of purchasing a poster of their group for a nominal fee. You might even consider creating a “wall” of posters somewhere at your place where you hang artsy 12” x 18” group photos of other guests!

Benefit #7: Recall and Print Menus Directly From the Printer

We recognize that in restaurants and in winery tasting rooms that the staff frequently needing to print additional menus or tasting room materials. These staff members likely don’t have time or ready access to a computer to find files and figure out specialty print settings necessary to print out customized menus. With Konica Minolta printers you can store commonly needed print jobs on the printer’s hard drive enabling staff to go directly to the printer and access the material they need without ever needing to access a computer. This is an easy way to give your entire staff access to necessary printed materials without wasting a lot of time.