Have you always thought color copiers were a luxury item your company couldn’t afford? It’s not that long ago that in-house color printing was an expense that small and medium businesses weren’t able to justify. Full-color marketing materials required investment in high-end equipment which was often complicated and difficult to use.
Great news! Times have changed and advances in printing technology have made color copiers not only an affordable option for smaller businesses, but a preferred one. That’s because businesses know that incorporating colorful, personalized messaging in their branding and marketing materials can turn ordinary customer engagement into effective revenue opportunities.
How technology in color copiers has changed
Printing jobs that once required a room full of printers can now often be completed with a single printing system. And it can be done more quickly and at a higher quality than ever before. Just as digital technology has transformed everything from mobile phones to TVs, you can now get color copiers that feature the latest and greatest features at an affordable cost.
Do you still believe it’s cheaper to have an outside service do your color printing? You might be surprised that when you add up the cost of buying or leasing a piece of equipment, ink, toner, and maintenance, it works out that printing color materials is most affordable with an in-house color copier MFP like the Konica Minolta models we offer at Common Sense Business Solutions. Here’s how you save:
- Marketing costs are slashed because you’re only paying for the actual number of copies you need, not an outside print shop’s minimum run.
- The per-page cost of each page printed with in-house MFP color copiers is much less expensive than when using a color printer.
Benefits of color copiers
Here’s how color printing with a Konica Minolta MFP helps your business produce beautiful, vibrant flyers, brochures, and other marketing materials.
- Cost efficiency. Early color toner printing technology was pretty expensive for producing high-quality materials. Today’s digital color copiers are optimized for speed, higher quality printing, and maximum throughput. The result? The cost of printing with a digital machine is a fraction of what it was just 5 to 10 years ago.
- Simplicity. Old technology required separate pre-printing work that prolonged the printing process. Not today. You now have a streamlined process that uses one system that eliminates the pre-print stage, is easy to use, and has a short learning curve.
- Impact. The right use of color can make your brand up to 40% more memorable! That’s because color is an effective way to tap into your audience’s emotions while keeping your brand’s message consistent and trustworthy.
Rent or lease a new color copier today
Is investing in a color copier too expensive for your business? Not anymore. In fact, you might say you can’t afford to not have one. Konica Minolta offers a wide variety of MFP color copiers, one of which is sure to help your business boost its branding and marketing efforts.
CSBS makes leasing or buying a Konica Minolta bizhub C227, C287, and C258 or any other model a breeze. For three decades we’ve sold and leased high quality new color copiers from industry leader Konica Minolta to businesses in Santa Rosa and throughout Sonoma County.
Want to learn more or schedule a demonstration? Contact us online today or by calling 707.528.2151. We can’t wait to help you get the color copier you need for all your printing, faxing, copying, and scanning needs!
